FoxtrotAIOne decision
Price sets what a click is worth. Click costs show where price can move. FoxtrotAI solves both at once.
Now in betaBeta brands pay $20 / month for the first year
Price and ads, one decision.
Built for brand owners who sell on Amazon through Seller Central. FoxtrotAI sets your prices and Sponsored Products bids together, many times a day, to grow the profit dollars you keep. Bid shading trims what you pay for every click.
Get a free mini X-Ray Request an invite
If your account meets our criteria, you qualify for the beta automatically. No invite code needed. What your mini X-Ray shows
- Free mini X-Ray
- Amazon US
- Zero markup on ad spend
- Runs beside your campaigns
- Start paused, preview first
DecisionIllustrative example
Trail running shoe · 10:42 AM
Price
$34.99 $36.49
Ads are converting above plan, so there is room to raise.
Bid · “trail running shoes” Bid shading
$1.42 $1.18
The same clicks for less.
Budget pacing
On track
Spend spread across the month.
Inside your floor, ceiling, and budget
Why FoxtrotAI
Two levers. One engine.
Pricing tools ignore your ad costs. Ad tools ignore your margin. The profit lives where they meet.
Profit dollars
Every move aims at the money that lands in your account.
Bid shading
Learns your auction outcomes and trims what you overpay per click.
See howAlways on
Re-decides many times a day as demand and click costs shift.
Bid shading
Pay less for the clicks you win.
Sponsored Products auctions use soft reserves, so a click can cost more than the runner-up bid. FoxtrotAI learns how your cost and win rate respond to each bid, then picks the one that earns the most profit.
- Learns a win rate and click cost curve for every keyword and placement from your own results.
- Starts from what a click is worth at your current price and margin.
- Submits the bid that returns the most profit dollars.
- Keeps learning as new results come in.
Amazon reports ad data in aggregate with limited placement control, so shading here is coarser than in auction-level systems.
Profit per auctionIllustrative
X-Ray
Start with a free mini X-Ray.
Link Seller Central and Amazon Ads, then enter three ballpark costs as a percentage of your price: cost of goods, seller fee, and FBA fee. FoxtrotAI builds a quick profit check from your own sales and ad data.
Qualify for the beta automatically
If your account meets our criteria, your mini X-Ray says so and you can set up FoxtrotAI with no invite code.
Get a free mini X-RayWhen you join, your full X-Ray uses each product's own costs and fees. Want only the full X-Ray? Join, stay paused, download your report, and cancel before your second month. While paused, nothing changes your prices or ad spend.
Your mini X-RayFree
Wasted ad spend
Search terms that took clicks and never converted.
Ad spend vs breakeven
Products and search terms spending more than your margin can carry.
Profit after ad spend
An estimate for every product, from your ballpark costs.
Price test candidates
Plus the one-time fixes you can make yourself.
Reads your data. Changes nothing in your account.
How it works
Live in three steps.
01
Connect
Link Seller Central and Amazon Ads in one sign-in. Your catalog imports itself.
02
Set limits
Pick your ASINs, price floors and ceilings, and a monthly ad budget.
03
Launch
Start paused to preview its decisions, then unpause. From there it runs hands-off.
Guardrails
You draw the box. It stays inside.
Every limit is enforced in the engine.
- Price stays between your floor and ceiling
- Daily cap on every price move
- Hard margin floor under every price
- Buy Box aware on price
- Monthly budget cap, enforced by Amazon
- Pause everything in one click
Beta pricing
$199$20/ month for your first year
For brands in the beta.
- Join with an invite, or qualify through a free mini X-Ray.
- Your first month includes your full X-Ray profit assessment.
- $199 per month after your first year.
- Zero markup on ad spend. $500 per month minimum allocated budget.
Founder
Meet the founder.
Sachin Gupta spent ten years at Amazon as a senior product leader. He built Sponsored Products ad experiences and led product for private brands and category management. B.Tech, IIT Delhi. MBA, MIT Sloan.
“On Amazon, the first time a shopper sees price points after a query is through ads. Lower funnel ads get you feedback on price while pricing controls the margin for ads. That’s why you need FoxtrotAI.”
Sachin on LinkedInResearch notes
We publish our thinking.
Read the reasoning behind the product.
Soft reserves and Amazon ad costs: what the FTC case means for sellers
How soft reserves set Sponsored Products prices, what the FTC alleges and Amazon disputes, and how bid shading can help reduce advertising costs.
Read the noteWhy optimization requires automation: fifteen circles in a rectangle
A small geometry puzzle shows why problems like pricing and bidding need software.
Read the noteHow we test the engine before it touches a real account
Inside our marketplace simulator and the fair fight we run against a capable baseline seller.
Read the noteFAQ
Quick answers.
Brand owners who sell their own products on Amazon US through Seller Central and run Sponsored Products. FoxtrotAI is built for brands that are the main seller on their own listings. Resellers and Vendor Central accounts are outside its scope.
Join the beta
Let your price and ads dance together.
Start with a free mini X-Ray. If your account meets our criteria, you qualify for the beta automatically. Beta brands pay $20 per month for the first year.
Get a free mini X-RayRequest an invite
FoxtrotAI is in beta. Tell us about your brand. If it is a fit, we will send an invite code and a discount code for $20 per month in your first year.